Friends of Animals Rebranding

As part of an assignment for a brand concept class in my junior year of college, we selected one non-profit organization of interest and rebranded the visual identity of that organization. I chose an animal rights organization called Friends of Animals which seemed to have room for improvement from their current design. The design concept was to be minimal, straightforward, timeless, impactful, and inspiring. To add to the sense of fun, we designed an original font. Every letter of the alphabet is formed from the initials of different types of animal initials. The pop-up store was the idea to increase brand awareness. So I designed merchandise to sell in the store, including T-shirts, tote bags, water bottles, etc.